The Impact of the 2026 Health Data Utilization Act (GDNG)
As of 2026, the Health Data Utilization Act (GDNG) has revolutionized how German pharmaceutical firms access data.
The newly operational Health Data Lab (FDZ Health) within the Federal Institute for Drugs and Medical Devices (BfArM) now grants researchers—including those in private industry—access to pseudonymized data from approximately 90% of the German population. While this data is strictly for "scientific research and drug development," it provides the foundational "Big Data" that informs advertising strategies. By identifying specific patient sub-groups and treatment gaps in the German market, companies can now tailor their promotional messaging to the actual unmet needs of the population, ensuring that advertising spend is directed toward high-impact areas like rare diseases and chronic metabolic conditions.

